Navigating Career Pivots & Evergreen Content Creation | Penn State Professor, Jenna Spinelle

In this episode, Penn State Communications professor, Jenna Spinelle, unveils the secrets to crafting compelling stories with staying power. With her expert advice, you'll learn how to build a long-term body of work, overcome burnout, and navigate career pivots to make a lasting impact on your YouTube channel. Tune in now and prepare to take your channel to the next level.

Time Stamps

0:00 Intro

1:30 Jenna’s Journey: Journalist to Professor

4:16 Shedding a dream 6:52 Career Pivots

9:49 The Cost of Saying “Yes” Too Much

17:01 Focusing on Evergreen Content

20:36 How to Create “In-Depth” Content

25:01 Jenna’s Self-Care Practice

29:30 On Good Writing and Diverse Content

40:01 Questions to Drive Long-Term Sustainability

Follow Jenna

Website: http://jennaspinelle.com/